Find Excellence in Ørgreen Optics’ Industrial Dystopia
Nearing its 20th anniversary, Danish brand Ørgreen Optics constructs premium unisex eyewear. An avant-garde Fall/Winter 2016 campaign showcases new styles in a bleak industrial environment. Hazy camera grain floats against cold concrete walls while sharp lighting is cast on soft figures. This juxtaposition reminds us that playfulness and absurdity can be found behind the company’s ideals of uniformity and logic.
After being developed in Copenhagen, Denmark, all models are fabricated individually and exclusively with lightweight and durable titanium. The designer’s ambitious quest for irrefutable quality involves a six month manufacturing process to handmake each frame in Japan.
This season sees Ørgreen continue to shun presumptuous, temporary trends, maintaining their minimalistic worldview with sharp lines and thin metallic facades. This season’s silhouettes are larger and rounder yet just as versatile as previous collections thanks to the application of signature matte finishes.
The label’s use of complementary front, temple, and interior colours adds a unique element to each frame while remaining neutral. Over 400 shades have been developed in world-leading colour labs—a 15 step process. The result is countless colourways, perfectly refined to balance contrast and elegance.
Ørgreen’s years of experience and countless influences—especially street culture, extreme sports and classic cars—result in adaptable eyeglass frames that exude both originality and decency. Do everything with excellence in Ørgreen Optics, available at authorized retailer Klein Optical. Drop by or get in touch to find out more, including current stock and additional colour options.